The basis of this advertisement by Tropicana Pure Premium orange juice is to inform consumers that their specific product is absolutely nothing but 100% pure & natural orange juice. This ad is also used to persuade consumers that not only is it of fresh taste, but it is as fresh as orange juice gets. This plain-to-see portrait shows a ripened orange hanging, as if it were still hanging from it's originating tree-branch, dripping its natural and naked juice down into a glass. This clearly demonstrates how pure it would be, as if it was an actual process of nature that makes the Tropicana products. Another interesting part of the ad that seems significant to its persuasiveness is the alignment of orange halves. Included in this line of natural fruits is the actual glass that is being filled with the juice from the orange above it. This is portraying the glass as an actual orange half itself as it stands in line with the other halves. The information that is being provided at the bottom is added to very well support the picture. The description is very straight-to-the point, very inviting, and gives interesting details on the production of the juice. It highlights that the special oranges aren't just picked, but are specifically selected for top-notch freshness. The ad's picture is quite eye-catching due to its natural color and detail, allowing readers and consumers to take a second look at its beauty. The Tropicana orange juice company is sure to let you know that no other juice like theirs has been around for awhile and it will continue to stay and serve as the purest orange juice ever to be sold on the market.
In addition, i found the lighting in this ad helps to illustrate an early morning feel. There is darkness at the bottom, and a horizon drawn across the middle with the lightest coloring in a circle around that horizon almost simulating a sunrise. This could subliminally trigger the audiences craving for orange juice in the early morning time, with breakfast, which when it is most consumed.
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